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Essay heading: A Primer on Developing An E-Business Strategy
Essay specific features
| Issue: |
Technology |
| Written by: |
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| Date added: |
April 9, 2004 |
| Level: |
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| Grade: |
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| No of pages / words: |
39 / 10849 |
| Was viewed: |
0 times |
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Essay content:
Prior to the offering of this definition, the term E-business and E-
commerce were often referred to interchangeably. The offering of this formal definition
marked the coming of age of the adoption of the Internet and its technology to go beyond
the function of E-commerce and encompass other functionalities such as e-marketing, e-
franchising, e-mailing and many more...
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In a nutshell, E-business is the function of
deploying technology to maximize customer value while E-commerce is the function of
creating exchange (i.e., buying and selling) over digital media (Kalakota and Robinson
1999).
The Basics Revisited
As recognized above, the new paradigm of E-business that is being currently defined is
simply technology driven...
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Discussion:
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