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Essay heading: 4Ps Of Marketing
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Issue: Business
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Date added: March 24, 2002
No of pages / words: 15 / 4155
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This paper is an attempt to explain the position of this new field of study as a separate subject and stimulate its appreciation from the perspective of India. Politics is normally associated with ideas and ideologies. A political party has a need to communicate with the target audience about the relevance and importance of its policy that may purportedly fulfill the aspirations of the citizens while the party achieves its own objectives...
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Therefore, Political advertising has been the most pervasive manifestation of the use of concept and tools of marketing undertaken by the political parties. In the early stages of the political marketing studies in the west, most explanations tend to view political marketing as more concerned with the communication process between voters and political parties and candidates [Lock and Harris, 1996; Wring, 1997] without explaining its impact on the organizational components...
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General issues of this essay:
If You Could Study a Subject of our Choice   A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980   International And Domestic Marketing Comparison Paper: India And The United States   Position Paper   field of study   position paper   A Field Study of Lassen Volcanic National Park   Classroom Field Study Report   Field Study At Aa   Position Paper   Report on Hazira(Gujarat, India) Oil and Gas Field Trip   the position of women in the work field in Egypt   Behaviorism as a Psychological Field of Study   Explain The Relationship Between Discipline And Obedience From The Montessori Perspective. Explain How Discipline And Obedience Are Linked To The Development Of The Will.   Field Study At AA  
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