Essay heading: - SWOT -
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Business |
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May 3, 1999 |
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Do not rely on SWOT too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use SWOT as guide and not a prescription.
Simple rules for successful SWOT analysis... displayed 300 characters
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Avoid grey areas.
Always apply SWOT in relation to your competition i.e. better than or worse than your competition.
Keep your SWOT short and simple. Avoid complexity and over analysis
SWOT is subjective.
Once key issues have been identified with your SWOT analysis, they feed into marketing objectives... displayed next 300 characters
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Here is a free SWOT analysis template worksheet (in MSWord). And the same free SWOT analysis tool in pdf format.
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